Why does every Business need Online Marketing?
The importance of having an online presence is increasing rapidly every year. It is a must for not only businesses but people in general to stay active on the internet just to be on loop about certain things.
What is Online Marketing?
Online marketing which is also known as internet or web marketing and is a subset of digital marketing is a populated advertising tactic that mainly requires a Wi-Fi connection.
This method of marketing allows you to advertise your product or service on multiple online platforms, such as LinkedIn, Facebook, via email, search engines, etc.
The online world has no limit to what it can or cannot take. Regardless of you having a small business or large business, the only way to peak in traffic and sales is with the right marketing strategy that is most suitable for your product or service.
Advertising your product or service online is cost friendly, even if you have millions to invest on your platform, none of that is going to count if you really do not know what, where or who you are planning on selling to.
How did the Pandemic transform Businesses?
Let’s be honest, the pandemic forced change upon all of us including businesses. Most mid-sized public and private limited companies refused to turn digital because they did not believe in their capabilities of existing online.
However, with the Covid-19 pandemic taking place, anyone that wanted to start or continue a business had no choice in that matter due to health risks. Every business owner small or large needed to ensure constant change in order to much less exist at the time.
Due to this, many businesses witnessed positive results and a decrease in traditional marketing costs. So it is well known that the pandemic has increased business growth and profits by proving that turning digital is in fact an advantage.
Four reasons why Internet Marketing is important for Small and Large Businesses
Now that you are more aware of what internet marketing is, let us look at how it is an advantage to not only large businesses but small ones too.
Increases Revenue
Your paid advertisement can reach interested users and convince them to purchase your product or service. Let us take a jacket for example, the algorithm of a user about to buy a jacket pushes your pop up advertisement on Facebook, she is keen on it and purchases. Now imagine this happening more than once with more than one user on multiple online platforms, incredible right?
Exposure
When a business has a physical store, its audience is limited because in order to purchase the product, you need to physically be there. However, when it comes to an online store, your audience is unlimited and any human being that has access to an internet connection has access to your store. Hence increasing more exposure towards your brand.
Target the right Audience
Like I explained above that advertising on an online platform creates a global reach, businesses can also niche their audience to selected individuals they want to target. This can be done but creating the right strategy using seven simple steps.
Figure out who you want your target audience to be.
Identify what your target audience is keen on.
Consider how and where your target audience wants to receive information.
Based on the above information, create valuable content to gain their attention.
Share your content in a platform they are most active on.
Be up to date on the latest trends.
Lastly, be consistent.
Cost Efficient
When traditional marketing was as popular as internet marketing is today, not a lot of business ideas were taken action upon if one did not have enough capital to start up. This is due to how traditional mediums made marketing a luxury. Billboards and broadcasting was not for everyone to purchase. Fortunately, nowadays anyone can set up an Instagram business account with little to no money in their bank account.
Why is hiring a Digital Marketing Agency beneficial?
Marketing can be simple but complicated. Digital marketing is twice as much pressure as traditional marketing. As a business owner that has an online presence, you need to be up to date on every trend, digital channel, online updates, color schemes, aesthetics, where your target audiences attention is, etc.
That weight can certainly get overwhelming but if you have a digital marketing agency that you can trust with your life’s accomplishment, then that weight is off your shoulders.
Besides growing your online platform for you, a digital marketing agency has a couple other benefits too, such as:
Converting potential customers
Expanding your business online
Lack of making common mistakes
Access to resources and digital tools
Consistently active online
Bottom line
We can confidently state that using internet marketing to put your company on a development trajectory is crucial if you want to see success in the modern business world.
We hope you enjoyed this article! Need help growing your brand? Reach out to us via email hello@freiamarketing.com or call us on +973 34 551 200 (Bahrain) / +94 77 726 9083 (Sri Lanka).