Explore how Freia Marketing partnered with Century 21 Sri Lanka to transform their real estate presence. Through innovative strategies, tailored campaigns, and data-driven insights, we elevated their brand, driving engagement and delivering remarkable results in a competitive market.

Redefining real estate marketing for unparalleled growth.

Case Study: Transforming Century 21 Sri Lanka’s Social Media Presence

Client Overview
Century 21 Sri Lanka is a leading real estate agency renowned for its innovative approach to property management and sales. As part of a global franchise, the brand required a strong social media presence to maintain a competitive edge in the local market and connect with modern property seekers.

The Challenge
When Century 21 Sri Lanka partnered with Freia Marketing several years ago, their social media presence lacked consistency, engagement, and the impact needed to reach their target audience. They sought to establish themselves as a go-to name in Sri Lanka's real estate industry, showcasing property listings and thought leadership effectively across platforms.

Our Approach
To revamp Century 21 Sri Lanka’s social media presence, we focused on:

  1. Content Strategy: Designed a cohesive content plan tailored to their audience, highlighting property listings, client testimonials, and market insights.

  2. Platform Optimization: Optimized profiles on Facebook, Instagram, and LinkedIn to reflect a consistent, professional brand identity.

  3. Engagement Campaigns: Introduced interactive content like polls, Q&A sessions, and virtual property tours to increase audience engagement.

  4. Paid Advertising: Developed targeted ad campaigns to boost property inquiries and increase page followers.

  5. Analytics and Adaptation: Continuously monitored performance metrics to refine content strategies and maximize results.

Results
Over the years, our efforts produced impressive results:

  • Follower Growth: Increased Instagram and Facebook followers by 35%.

  • Engagement Rate: Boosted engagement rates by 75%, with property showcase posts and market insights becoming the most popular content.

  • Lead Generation: Achieved a 40% increase in inquiries generated directly through social media platforms.

  • Brand Recognition: Solidified Century 21 Sri Lanka as a top-of-mind real estate brand in the local market.

Conclusion
Through a collaborative partnership spanning several years, Freia Marketing has helped Century 21 Sri Lanka transform their social media presence into a powerful tool for growth and brand visibility. By staying ahead of trends and leveraging data-driven strategies, we continue to ensure that Century 21 Sri Lanka thrives in the ever-evolving digital landscape.